New Product:"Vintage 1953"-Jean Fillioux Cognac

Welcome to La Pouyade domain! Dear Friends,

Pascal Fillioux, head taster of Jean Fillioux cognac has decided to present his new baby "Vintage 1953" from his own treseary cellar. Of course, it is a limited edition.

Description and tasting notes:

"Perched on high to reach for the sky" could be the translation of words written below the majectic cockerel on the family's coat of arms. It is a fine, noble motto that defines our past, our history and our traditions. "Take the high ground to see far" would be fit "La Pouyade", our lovely state that has been in the family since 1894. It is a perched at the top of the hill where our handsome manor house overlooks our magnificient vineyard standing in the heart of the Grand Champagne Cognac.
If Cognac has a soul, that soul is to be found in La Pouyade, and it is mirrored in this Vintage 1953, "Jean Fillioux" has been carefully tucked away just the right amount of time in the peace and quiet of our dark, damp cellars.
Discover for yourself this old vintage 1953, you'll feel like entering an old stately home.
Bathed in a deep, amber-red glow, you'll hesitate, feel a thrill of emotion, and then detect a perfume of dried flowers, a glass of old sherry.
You'll step along a magnificient waxed parquet floor, sensing notes of old leather and incense. The rich aromas of gingerbread quince confit and toasted orange zest suddenly come to the fore. Hints of liquorice and sweet spices will linger in your memory after the door gently closes.
"Welcome to the majectic, unique world of La Pouyade"

For me, one word will come to my mind "Perfection".
MFM

City Magazine July-Michel F-Martell Interview

Cognac is running in his blood...Michel Firino-Martell


He got a pair of blue eyes, brown wavy hair, a handsome voice, a husky voice...with flow of words and style of graceful bearing that one would had thought he is a movie star from Hollywood. In fact, he is a typical French noble descent and the ninth generation of the famous Martell family.

Mr.Will Chan (W.C) :Can you tell us briefly your life experience?

Mr.Michel Firino-Martell (M.F-M): I was born a Martell as I am the ninth generation descendant of the family, I had my first taste of cognac at the age of eight. But, I didn't join the family business until 1994 that was after I graduated from my Business Administration. I was stationed in New York city and then later on in Miami and Chicago, responsible for the family business in Northern America and Latin America.


In 1988 my family business was sold to a Canadian wine and spirit company - Seagram as Seagram wanted to develop the Asia market they badly needed a well-known cognac. They have other business which involved with movies productions and recording and later on they had taken over the business of Universal and at the time my father, the eight generation of Martell was the chairman of the new Martell company.


In 2001 Seagram decided to sell Martell cognac to Pernod-Ricard so Martell was back to the hand of the French again...


In 2002 I decided to depart Pernod-Ricard when I was based in Asia. I worked in Singapore for two years then another two years in San Francisco. In 2005, with my inborn resources endowment from my family and the strong support and suggestion from few of my best friends, I started my own business and of course not under the name of Martell.

W.C: What are the biggest differences between Cognac and others spirits?

M.F-M: You really want to know the answer? Well, people can get very good brandy, but with making of cognac it has to be double distilled and then store in oak cask for minimum two and half years. The oak that made the cask had to be coming from a specific area otherwise the product cannot be called " Cognac". The name "Cognac" is legally protected and can only be produced in Cognac area, which is located at the south west of Paris three hours by TVG trains.


"VS" in cognac means "Very Special". In the past, England was the first country to import cognac from France. Perhaps, I have been talking too much about Cognac or may be I should be billing Pernod-Ricard...

W.C: What is Wines and Spirits mean to you?

M.F-M: Cognac is running in my blood...Ok, I am not going to talk about cognac anymore, my wife and I moved in Bordeaux. In fact, my daughter was born in Bordeaux. The decision of having my own wine business is a correct one because the wine business is on the growth; if i give you a figure you must be saying that I am ridicules - but if you look at the visitors at this Vinexpo Hong Kong and most of them are speaking Mandarin and they are from major cities like Shanghai, Guangzhou, Shenzhen but the fact there is a lot of them coming from Wuxi, Chungking, Dalian and Wuhan. I can see the way how the wine business going in the future as before it will only be business in the special economic zone and big cities but now even with the inland cities in China. The whole wine business is growing and overall in big demand especially to red wines and beside that Champagne but not really hard spirits anymore.

W.C: If you are to leave the wines and spirits business, what will you do next?

M.F-M: Actor...I love acting but I think it is too late now...Do you know Alain Delon, my father knew him as my father used to be the sponsor for the film festival in Cognac every year and there was always an award for action movie that Alain was invited in. But, personally I would prefer Jean-Paul Belmondo and Sophie Marceau, she is not only a beauty but a style of typical French lady. In someway, I also like Catherine Deneuve she is very accomplished woman, just like Cognac...She is totally different to Sophie Marceau. Sophie Marceau is a beautiful woman, a goddess like Angelina Jolie. What else I can tell you, I also like Jacky Chan and I love martial arts. People like us that traveling to places need to know how to protect ourselves, of course Hong Kong is a very safe place. I learned boxing for five years and also Chinese martial arts but now I am learning Krav-Maga, it is a martial art training for the elite soldiers from Israel. The people in our trade have to entertain and eat very often so I have to keep fit, if not my wife will kick me out of the door!

Jean Fillioux Cognac- Hong Kong Daily News July

Dear Cognac Lovers,


Finally, we are getting some attention for our Jean Fillioux cognac (100% Grande Champagne cognac) and for their prestigious two wooden box: The collection and the Signature (see above) in Hong Kong Daily News in July Daily issue. This cognac is available in the market at Ponti Food & Wine Cellar shop (HK Central).
Santé!

New Product:"Vintage 1991"-Jean Fillioux Cognac

Dear Friends,

Harvested and distilled in 1991, this cognac was aged in french recent loose grain oak casks, in a cool damp cellar.

Fresh and net on the nose with light notes of mint, then some aromas of dried flowers, lime tree flower, cut hay. Appetizing notes of compote of ripe fruits, peach, apricot, toffee. Lively on the palate, at first fresh spices, coriander, green pepper, clove.

 Then rich and unctuous with its notes of brioche, “baba au rhum”, toasted coffee, licorice. Round and soft long finish.

 Our recommandation don't wait too long to taste and buy it due to a small volume, you won't regret it.

If you want to orders, please do contact us by email at contact@elite-selection.com.

Cheers!

MFM

Jean Fillioux Cognac Seminar- Hong Kong-May 28th

Dear Cognac Lovers,

(My friend Airey Wong on the left side, behind her Jean Fillioux cognac Vintage 1990)

After this enormous show as Vinexpo Asia, the next day I had the chance to give a seminar regarding Cognac which is my roots and where my family is coming from to Hong Kong journalists and Ponti Food & Wine Cellar staff.

Seminar or product training about cognac is always for me a great joy to share what makes cognac so different compared to other brandies.

Jean Fillioux Cognac Vintage 1990, Cep D'Or, Très Vieux and Réserve Familiale

But, remember this Cognac is the best brandy in the world that money can buy, Yam Sing! MFM

Elite Selection W & S Booth-Vinexpo Asia- Hong-Kong- May 25th-27th

Dear Wines Lovers, Champagne Lovers, Cognac Lovers, Armagnac Lovers and Scotch Whisky Lovers,

For an event like this, a Wine & Spirits fair of this scale, it was most important to show you we were reliable in this huge market like Asia. That's why we've decided to have a booth with our exclusive brands in Asia such as J-De Telmont champagne, Cuvelier Wines, Gelas armagnac, Jean Fillioux Cognac and Michel Couvreur whisky.


You will see our booth below divided into 4 sections.

-Cuvelier Wines & Grands Crus Classes Counter-

- J-De Telmont Champagne counter -

-Gélas Armagnac Counter-

On the front side of the booth was J-De Telmont champagne counter, then left side Gelas armagnac counter, right side Cuvelier wines counter and in the middle our VIP lounge where it was displayed Jean Fillioux cognac and Michel Couvreur Whisky.

- Jean Fillioux Cognac & Michel couvreur Whisky - 

For us, we can admit this Vinexpo Asia HK was the most intense by number of visitors and business activities since the organization decided it will take place in Hong Kong. Of course, we were exhausted after these 3 days in a roll. Thanks again to all friends, chateaux owners and clients who visited us during the show.
Warm Regards. MFM

First J-De Telmont Signature Lounge & Bar in Hong Kong- May 26th

Dear Champagne Lovers,

(left to right: Pong, Olivier, Michel, Paul, Club Owner, Bertrand and Celine)

Since early May, there is the first signature lounge of De Telmont champagne in Hong Kong Island. On May 26th, we've stopped by to celebrate this opening of the first Champagne Bar.

(Left to right: Garry, Pong, Club Owner)

Great night and warm welcome, where De Telmont champagne was the only drink and champagne served that night. At the end, we opened a 1735 OR Vintage 1999 which is very unique for its taste and rare due to the small quantity produced every good vintage and aged in oak casks.

OR 1735 Vintage 1999

Many thanks and santé! MFM

Induction at La Commanderie du Bon Temps Dinner-Grand Hyatt Hong-Kong

Dear Friends,

I am very proud to announce you I was inducted at La Commanderie du Bon Temps Medoc et Graves, Sauternes et Barsac  as "Commandeur d'Honneur" by Mr. Emmanuel Cruse (owner of Ch. D'Issan in Margaux estate and Chief Master of La Commanderie du Bon Temps) and by Mr. Olivier Cuvelier (co-owner of Chateau Leoville-Poyferre St-Julien estate and president of H.Cuvelier & Fils) at The Commanderie Dinner during Vinexpo Hong Kong on May 25th in Grand Hyatt hotel.

The dinner was excellent with a great selection of wines from Bordeaux. We were seated at Chateau Leoville-Poyferre table with Didier Cuvelier, Didier's brother Olivier and his wife Stéphanie.

(from left to right: Olivier Cuvelier, Fion Tam and Michel F-Martell)

Thank you very much for this marvelous night! MFM