Tuesday, May 29, 2007

Moleca Cachaca/May 2007


Buem Dia readers,
The truly authentic spirit of Brazil is capture in the "Moleca", a sensual young woman who enjoys life at the fullest. Rio de Janeiro is the field where Brazilian Moleca invite us to merge with this country magnetic environment.








Here's the distillery located in the south of Brazil.




Mr. Silvio Leal (below) is behind the brand with my brother Laurent F-Martell (in charge of Europe) but he is also the president of Leading Edge Brands in Miami, Florida.



Moleca Silver shows the freshness of newly cut sugar canes and open fields after a morning breeze, and therefore it's excellent for mixing fruit cocktails, such as the caipirinha (Brazil's national drink).

Moleca Gold has been aged for at least 3 years in white oak barrels (above), which gives it the sweet properties found in wood. Ageing longer than 3 years results in too much absorption of the oak barrel "woody" elements and would hide the characteristic flavor of the sugarcane juice so typical of the cachaca flavor.

It's being promoted in the trendy bars and nightclubs in Miami, New York, Paris and very recently in Cannes during the Film Festival's at the Nikky Beach as the perfect drink to have straight up (like a super premium Tequila).
First came Gin, then Vodka, Rum and Sake. Now, it's Moleca's turn to contribute to the Martini's spectrum by representing the smoothest freshest and most exclusive fruit martinis ever created. And, they recently received the Gold Medal in San Francisco during the World Spirits competition as the best cachaca so don't wait too long to sip it!
Good to see you Silvio and Laurent in Paris last May, Salute!!!Michel